Notes on the work, worth keeping.
Essays on craft, typography, and the work, written from 35 years of designing, shooting, and finishing what becomes a brand.
From the journal.
What’s Your Story? And Why It Matters.
A snowman lit up in May, the question every business has to answer in 2026, and what it means to have someone whose job is to focus on your story and tell it clearly.
If AI Brings the Smarts, Who Brings the Common Sense?
AI will haul water for your business all day long. The trouble is, it doesn’t know when to stop.
So What’s Your Story?
A snowman in May, an extension cord, and what it has to do with marketing: the post that anchors the studio’s tagline.
The Art of Stealing and How It Benefits My Clients
Steve Jobs quoted Picasso: “Good artists copy; great artists steal.” How creative inspiration from great art becomes original work for clients.
The Evolution of Typography in Web Design
A short field guide to making web type readable: contrast, hierarchy, white space, and the line-spacing rule that print designers should bend on the web.
Is Digital Clutter Reviving Print?
Mark Twain on his own death, e-book sales falling 17–20%, and what screen fatigue says about the case for printed materials.
The Difference Between a Headshot and a Portrait
A headshot identifies a face. A portrait tells you something about the person. The distinction matters more than most clients realize.
Right Place, Right Time, Right Mindset
“Getting the shot” sounds like luck. It isn’t. It’s diligent return and the practiced application of professional craft when the moment finally lines up.
What Marketers Can Learn From a Barbershop Quartet
Four-part harmony as a model for integrated marketing, with GoPro and LinkedIn as examples.
My Baby Driver Illustration
A personal project: a photo of my son, who had just started driving, turned into an illustration inspired by the movie poster, with a time-lapse of the process.
Read something here that lands?
Let’s fill it.
35 Years of Craft.Zero Technical Friction.
Mastery for your visuals. Freedom for your business.