Selected print work

Herzog

Trade show, capabilities and product literature

Print work across the Herzog companies — the trade show overview book the sales team carries to the floor, capabilities and product brochures for track construction and rail-delivery technology, and the recruiting literature that travels with them.

Every file here is the finished piece as it was delivered — press-ready or reader PDF, not a comp. Design, art direction and print production by Ridpath Creative Partners. Photography credits vary by piece.

Download all 6 33.5 MB

Herzog Trade show

Trade Show Overview Brochure

Smart Moves To Go Further, Faster

The book Herzog carries to the floor. It has to work three ways at once: readable in ten seconds by someone walking past, substantial enough to be worth taking, and organised so a salesperson can open straight to the one service a prospect asked about. A letter-opener cover photograph sets the tone, then every service gets a consistent one-page treatment — headline, plain-language explanation, specification panel, proof photography.

8.5 × 11 in, saddle-stitched 9 pages

Download PDF 6.4 MB

Herzog Capabilities

Track Construction Brochure

Track Construction That Moves You Miles Ahead

The capabilities book for the track construction side of the business — history and culture, the breadth of what they self-perform, then named projects with real numbers attached. Built on the black-and-yellow Herzog system, with data visualisation carrying the arguments that photography cannot.

8.5 × 11 in, saddle-stitched 9 pages

Download PDF 12.6 MB

Herzog Railroad Services Product brochure

Automated Train Conveyor

The Future of Rail Delivery Is Here

Product literature for a piece of proprietary rail-delivery equipment, written for operators who have to justify the purchase internally. The job was to make an unfamiliar machine legible: what it does, what it replaces, and what changes on the ground when it arrives.

8.5 × 11 in 5 pages

Download PDF 2.6 MB

Herzog Railroad Services Product brochure

Rail Unloading Machine

The Smartest PSR Move on the Track

The companion product piece, pitched at railroads under pressure to run leaner. Comparison tables do the heavy lifting — the argument is a cost and labour one, so the layout is built to let a reader check it rather than take it on faith.

8.5 × 11 in 4 pages

Download PDF 6.4 MB

Herzog Technologies Flyer

GIS Services Flyer

A single-sheet leave-behind for the technology arm's survey and data-processing services. Short form, one message, printed in quantity and handed out beside the larger books.

8.5 × 11 in, two-sided 2 pages

Download PDF 773 KB

Herzog Recruiting

Recruiting Palm Card Series

Nine cards, one system

A hand-out card for each craft Herzog recruits for — engineer, equipment operator, field mechanic, GIS technician and the rest. One template, one photographic treatment, and a role-specific face and job description on every card, so a recruiter can carry the whole set and deal the right one.

5 × 8 in cards, two-sided 9 cards

Download PDF 7.0 MB